Reading the heatmap
What the colors and the ranking table tell you.
Each point is colored by the rank found at that spot: green for the top ranks, shading through yellow and orange to red for the lowest. 20+ means the business was not found in the top 20 at that point, and a dash means the point has no rank to show.
The table is the hero: Avg Rank, Top 3%, Share of Voice (each business’s rank-weighted share of every position in the scan) and Found In (the share of points where it ranks in the top 20). Use it to spot the neighborhoods where visibility drops.