Ranking sources: Maps, the Local Pack and organic websites
Choose which Google surfaces to measure.
Pick one or more in the Confirm scan window that Run Scan opens. Each source you add multiplies the credit cost (it’s a separate set of queries).
- Google Maps: ranks within the Maps results (the map app / maps.google.com).
- Local Pack: the local results block on the Google Search page, read to the same depth as Maps rather than only its three visible slots.
- Organic (Website): the ordinary web results at each point. These rank WEBSITES, not business profiles, so a directory, a social profile or an encyclopedia entry can appear alongside your competitors.